CHICAGO – More than one-third of global consumers believe there will be more political unrest in their countries, and 29% were actively involved in social and political issues last year, according to global market research company Euromonitor International.
Consumers are fed up and acting out, supporting the Restless and Rebellious trend Euromonitor identified in the “Top 10 Global Consumer Trends 2021” report, launching Jan. 19.
“Misinformation and injustices are causing a crisis of confidence,” says David Mackinson, research manager at Euromonitor International. “Consumers want the facts and expect brands to act.”
Companies and social media networks must work together to ensure accurate and relevant information is shared or run the risk of losing credibility.
Euromonitor’s annual report identifies the 10 most prevalent trends that will define consumer behavior in the year ahead, offering strategic business recommendations to meet new demands.
Register for Euromonitor’s “Top 10 Global Consumer Trends 2021” report to discover how consumption patterns, shopping habits and daily routines will take shape this year. The report will be available on Jan. 19 in English, Spanish, Portuguese, Mandarin and Japanese.
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