Nicotine and Cannabis Explore thought-leadership and expert insights on the consumer behaviour, regulatory forces and cutting-edge innovation trends shaping the complex and rapidly developing nicotine and cannabis industries.

Global Legal Recreational Cannabis Sales Expected to Grow 376% by 2025

11/10/2020
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

CHICAGO – Recreational cannabis sales will drive global legal market growth by 376% over the next five years, outpacing medical and CBD, according to global market research company Euromonitor International’s new cannabis database.

Recreational cannabis will capture 67% of legal sales globally in 2025, whereas medical cannabis will account for only 9%, declining from 23% in 2020, according to Euromonitor.

“New consumption occasions and tailored value propositions will drive the industry into fast-moving consumer goods territory,” says Spiros Malandrakis, head of alcoholic drinks at Euromonitor International. “The modern cannabis consumer will not only continue to drink less alcohol and smoke less tobacco but also diversify from traditional recreational flower to other formats.”

Flower remains the dominant legal cannabis format globally but will record the biggest share of sales decline, from 35% in 2020 to 27% in 2025, according to Euromonitor’s new webinar, “The Evolving State of Global Cannabis: Market, Consumers and the Future.” Topicals, tinctures and edibles will steal market share as the three fastest-growing categories, respectively, over the next five years.

“Cannabis is already a nearly USD170 billion global industry, but the legal market today is only approximately USD30 billion,” says Shane MacGuill, senior head of nicotine and cannabis at Euromonitor International. “As regulation progresses, the legal market is expected to capture 40% of global cannabis sales in 2025, and companies will be able to tap into a large existing user base as well as nurture the curiosity of new adult consumers.”

Euromonitor’s new cannabis database provides global, regional and country-level sales and pricing across categories, including recreational, medical, CBD and illicit, and 10 formats, including flower, edibles, vapor and topicals, among others. The database also features a new Cannabis Survey, tracking consumer habits and attitudes in 20 markets.

Register now for Euromonitor’s webinar, “The Evolving State of Global Cannabis: Market, Consumers and the Future,” on Tuesday, Nov. 17 at 9 a.m. CST / 3 p.m. GMT to get a first look at the latest growth trends, market potential and consumer preferences.

– ENDS –

For further information, please contact:

Marissa Bosler

Senior Communications Executive - Euromonitor International

Tel: +1 312 922 1115 ext. 8908

Marissa.Bosler@Euromonitor.com

About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence, market analysis and consumer insights. From local to global and tactical to strategic, our research solutions support decisions on how, where and when to grow your business. Find the right report, database or custom solution to validate priorities, redirect assumptions and uncover new opportunities. With offices around the world, analysts in over 100 countries, the latest data science techniques and market research on every key trend and driver, we help you make sense of global markets.

Interested in more insights? Subscribe to our content

Latest Insights

3° Foro de Asocolcanna 2021

Euromonitor International 18 October 2021

USA CBD Expo Chicago

Euromonitor International 01 October 2021

From Taboo to Typical: Global Cannabis Comes of Age

Shane MacGuill 20 September 2021

Shop Our Reports

What’s Happening in Cannabis: Q3

This latest in our series of quarterly briefings discusses the main news affecting the global cannabis industry during July-October 2021. It covers the key…

View Report

Alcoholic Drinks: Quarterly Statement Q4 2021

This briefing looks into Euromonitor International’s Q4 2021 alcoholic drinks forecast, which has been updated in accordance with new macroeconomic data and the…

View Report

What’s Happening in Cannabis: Q1

The cannabis industry is rapidly seeing new developments across the spaces of regulation, mergers & acquisitions and product launches. This report covers these…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More