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Nicotine and Cannabis Explore thought-leadership and expert insights on the consumer behaviour, regulatory forces and cutting-edge innovation trends shaping the complex and rapidly developing nicotine and cannabis industries.

The Cannabis Conversation: Ongoing Impact of Legalisation on Legacy Industries

Shane MacGuill Profile Picture
Shane MacGuill Bio
Spiros Malandrakis Profile Picture
Spiros Malandrakis Bio

Participating in legacy industries on the defensive, with their own combination of declining consumer uptake, regulatory complexities and investor scepticism, tobacco and alcoholic drinks companies have begun to see the emerging legal cannabis industry as a potential opportunity to generate future cores of revenue.

Euromonitor International experts Spiros Malandrakis, Head of Alcoholic Drinks research, and Shane MacGuill, Global Lead for Nicotine and Cannabis, spoke recently to leading independent podcast The Cannabis Conversation about how we approach our research and analysis on the developing cannabinoid space and what the tobacco, nicotine and alcoholic drinks industries have been doing to gear up to address the opportunities and threats it represents.

Access the podcast to hear more about why views on the legal cannabis market have changed over time, which big players have already invested, the key formats that legacy players will use to appeal to consumers, and what the future holds for these companies and consumers on the intersection of cannabinoid-powered lifestyles, recreation and wellness.

For further insight, see our report World Market for Cannabis

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