We identified the top population trends for 2022. Global citizens are becoming older, urban and childless, and with changing demographics and values, they are also embracing their differences more. Therefore, diversity is at the core of this year’s research. So, let’s celebrate International Population Day and Diversity together!
Consumer markets are becoming increasingly K-shaped. While global income and spending continue to expand, inequality widened across nearly two-thirds of…
View ReportConsumer spending is being reshaped by five converging forces. Macro shocks now hit wallets before prices move, rewarding brands built for stability. Inflation…
View ReportThe 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently,…
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