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Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

World Population Day: Top Five Trends

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We identified the top population trends for 2022. Global citizens are becoming older, urban and childless, and with changing demographics and values, they are also embracing their differences more. Therefore, diversity is at the core of this year’s research. So, let’s celebrate International Population Day and Diversity together!

Population Day Trends



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Understanding the Path to Purchase: Global Consumer Types in 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and…

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Global Inflation Tracker: Q3 2023

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