Jana Rude

Jana oversees global consumer research at Euromonitor, providing key insight to clients through her expertise in areas such as consumer lifestyles, income and expenditure, population, and households. Her contributions help businesses navigate today's rapidly evolving consumer landscape.

Jana oversees Euromonitor's research and strategic analysis on consumer trends and economies. She has an in-depth understanding of the impact of social, economic, technological and environmental factors on global businesses. Before Euromonitor, Jana worked as a sales manager in an asset management company. Since joining Euromonitor, Jana has played a central role in building the flagship product Passport Industrial, showcasing her skills in industrial research. Driven by a desire to take on new challenges, Jana transitioned to consumer research, where her expertise is widely recognised, sharing her insights at numerous events.