Vilnius
English, Lithuanian
Jana oversees global consumer research at Euromonitor, providing key insight to clients through her expertise in areas such as consumer lifestyles, income and expenditure, population, and households. Her contributions help businesses navigate today's rapidly evolving consumer landscape.
Jana oversees Euromonitor's research and strategic analysis on consumer trends and economies. She has an in-depth understanding of the impact of social, economic, technological and environmental factors on global businesses. Before Euromonitor, Jana worked as a sales manager in an asset management company. Since joining Euromonitor, Jana has played a central role in building the flagship product Passport Industrial, showcasing her skills in industrial research. Driven by a desire to take on new challenges, Jana transitioned to consumer research, where her expertise is widely recognised, sharing her insights at numerous events.
The pressure on household budgets is not easing in 2026. Consumers are not spending less so much as spending differently, reallocating with intent and resetting category hierarchies as they go. Three major shifts will define where the money moves this year: macro shocks, that now hit wallets in days; the consumer pool, which is splitting in two; and time becoming the currency brands compete for.
Pet parents care more about the planet than other consumers do, and that concern pays off. But it is not one concern. For example, sustainable pet parents fall into five types, each acting on the environment differently and needing a different reason to buy. For brands, this niche rewards precise segmentation over a single green message.
As economic pressures and digital fatigue reshape priorities, the Euromonitor International Voice of the Consumer: Lifestyles Survey 2026, reveals where value, connection and aspiration are being redefined, and how brands can respond.
What’s now and next in sustainability for the pet Industry. This event will host leading experts from business and science who will provide an all-encompassing view of the subject.