Asia Pacific

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences,…

Travel restrictions imposed to try and limit the spread of Coronavirus (COVID-19) had a negative impact on the travel industry in 2020. Global travel came to a halt as countries closed their borders, while demand for domestic trips was severely…

The impact of Coronavirus (COVID-19) and the measures taken to contain its spread on travel and tourism have had an adverse effect on travel intermediaries. Positioned as a convenient one-stop location for busy modern consumers to book all aspects of…

In 2024, Vietnam has implemented measures to promote domestic tourism, and to attract international tourists. Examples include the expansion of visa exemption, a successful tourism promotion programme, the launch of new tourist products related to…

Inbound arrivals to the Philippines are stabilising in 2024, as travel conditions normalise after the disruptions created by the pandemic and the following rebound in global mobility. That said, despite surpassing government targets in 2023, a full…

Over the first half of 2024, Thailand's inbound arrivals had yet to reach pre-pandemic levels, primarily due to the slow recovery of Chinese tourism, which traditionally is a strong source market. Visitors from China remain significantly below 2019…

The travel industry in Taiwan is poised for continued recovery in 2024, driven by high volumes of inbound arrivals and outbound departures of Taiwanese tourists. In June 2024, the Taiwanese government launched a new tourism brand, "Taiwan - Waves of…

The number of outbound departures from South Korea is set to continue to rise in 2024, drawing closer to the pre-pandemic level. One factor driving growth is that the travel payments landscape for South Korean outbound travellers has experienced…

In 2024, Singapore is gradually approaching the pre-COVID-19 number of inbound arrivals, expecting to see full recovery in 2025. Meanwhile, outbound travel surged in 2023, with strong interest continuing into 2024 despite higher costs, focusing on…

Tourism in Malaysia is on a strong upswing in 2024. Malaysia's travel industry is enjoying a positive recovery, with several factors influencing its ongoing development. The full return of travellers from China would be a game changer, but current…

In 2024, travel-related services are flourishing, and inbound arrivals to Japan are expected to completely recover to the 2019 level,. Supporting growth, shopping convenience has improved, cashless payments have been introduced, and preparations for…

The travel industry in Indonesia maintains healthy growth in 2024, albeit at lower and more stable levels than seen during the immediate post-pandemic rebound, when growth figures spiked. Overall inbound tourism continues its recovery, in line with…

In 2023, inbound travel to India is set to see robust growth on the back of international events, coupled with government initiatives. Global political gatherings such as the G20 summit, and the hosting of international sporting events have helped…

2024 is a year of repositioning for Hong Kong as a destination. The Hong Kong travel industry is experiencing a nuanced recovery post-pandemic, with inbound tourism gradually returning to pre-pandemic levels. Notably, China, a key source market that…

2024 is expected to be a year of continued strong recovery in the number of domestic as well as cross-border trips in China. Although domestic long-haul travel remains relatively down, this is expected to be more than offset by the strong recovery of…

In 2024, Vietnam is set to experience a significant rise in inbound arrivals. In addition to continued recovery after the pandemic, this can be attributed to the government’s implementation of policies aimed at attracting more foreign tourists. These…

Inbound arrivals in the Philippines shows healthy double-digit growth in 2024, as the travel industry normalises after the disruptions created by the pandemic and the following rebound in global mobility. However, a full recovery to pre-pandemic…

Despite three consecutive years of strong volume growth, the number of inbound arrivals to Thailand remained below pre-pandemic levels in the first half of 2024, primarily due to the slow recovery of Chinese tourists. The number of inbound arrivals…

The volume of inbound arrivals to Taiwan will continue to increase in 2024, albeit at a slower rate than the previous year, which saw a release of pent-up demand. In June 2024, the Taiwanese government launched a new tourism brand, "Taiwan - Waves of…

The number of outbound departures from South Korea is set to continue to rise in 2024, moving closer to the pre-pandemic level. One factor driving growth is that the travel payments landscape for South Korean outbound travellers has witnessed rapid…