Austria’s population is set to expand quickly in 2021-2040 determined by elevated rates of net migration. Like elsewhere in Europe, ageing will remain a key demographic trend, putting pressure on government resources and impacting consumer spending habits. Foreign citizens will account for a quarter of the population by 2040 creating further diversity. As urban shift continues, Vienna will remain the dominant city. Austria’s affluent population, strategic geographic location and surging populac
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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