Aya Suzuki
Senior AnalystTokyo
English, Japanese
Aya researches health and beauty industries in Japan, collaborating with industry teams and clients to optimise research value and depth. She provides additional expertise and insight through her contributions to industry-related media and conferences.
Aya specialises in the health and beauty and luxury and fashion industries, covering the competitive landscape, prospects and latest trends in beauty and personal care, consumer health, apparel and footwear, and luxury goods. Aya has authored a number of strategy briefings on beauty and personal care in Asia Pacific and has presented in front of key industry players and professionals in Japan and South Korea.
Recently published
Article
2025 Asia Pacific Beauty: What’s Driving Growth in China, Japan and South Korea?
Asia Pacific continues to lead the global beauty and personal care landscape, accounting for over 30% of global market value. Despite its scale, the region is projected to grow by 3% between 2024 and 2029. Within Asia Pacific, the trajectories of major markets – China, Japan and South Korea – highlight distinct consumer behaviours, brand strategies and innovation pathways, underscoring the need for market-specific approaches.
Article
The Evolution of Japan's Cannabis Market in 2024 and the Impact of Legal Regulations
The laws and regulations regarding cannabis in Japan have undergone significant changes in recent years. In particular, in 2023, a revised bill was proposed for the Cannabis Control Law, which established a new offence for use and officially approved Epidiolex, a CBD preparation for medical use. The revised law was delayed from the initially scheduled date of October 2024, and then came into effect on 12 December, but expectations for growth in the CBD market temporarily slowed in 2024. This article explains the reasons for this, the current situation, and the outlook for the future market.
Events
In person
Past event
A place where personal care professionals discover ingredients, innovations, and market insights that will lead tomorrow's products. Connect with trusted suppliers, explore the latest trends, and see firsthand the future of the beauty and personal care industry.
Speaker:
Aya Suzuki