Bogdanas Poletajevas
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Bogdanas Poletajevas

Senior Analyst

Vilnius

English, Russian, Lithuanian

Bogdanas is a Senior Research Analyst at Euromonitor International, based in the company’s Vilnius office. He is responsible for leading research efforts in the Central and Eastern Europe region covering the drinks and tobacco industries.

Bogdanas is responsible for commissioning research into non-alcoholic drinks, alcoholic drinks and tobacco in select markets in Central and Eastern Europe region, and is part of Euromonitor’s central project team for tobacco research. His expertise lies in market research, data analysis and forecasting. He has a deep understanding and interest in consumer behaviour and industry trends, both within his area of geographic specialism and on a global level.

Related to Alcoholic Drinks

Article

What Product Survival Analysis Reveals About Health Claims in Soft Drinks

Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.

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Head of Research: Product Development and Training