Camila Negrao
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Camila Negrao

Global Consultant – Consumer Insights

São Paulo

English, Portuguese

Camila specialises in consumer insights, with a primary focus of the Americas, but offering additional support to her colleagues globally. With a focus on the commercial lens of the practice, she joins early-stage meetings with sales teams and clients to help assess how their needs can be addressed, helping to draft and scope proposals, as well as presenting them to clients. Camila also provides additional support to Consulting project managers.

Camila brings holistic analysis across markets and industries, by leveraging methodologies from online boards to quantitative surveys. She joined Euromonitor in 2019 as an Associate Consultant, where she was involved in a diverse range of projects, including packaging, food, home and garden, consumer payments, beauty and personal care, consumer health and the illicit trade, before pursuing her current specialism. Before joining Euromonitor, Camila worked in the market intelligence department of a leading German company in logistics. She also worked at a bank marketing department before working as a senior analyst at a Brazilian boutique consultancy, specialising in the internationalisation of companies. She holds a BA in International Relations and Science and Humanities from the Federal University of ABC and has taken a specialisation course in Advanced Topics in Business Strategy at Pearson College, London.

Related to Drinks

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The Trillion Litre Channel: Why Small Grocers Hold The Key

Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.

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Senior Global Insight Manager: Soft Drinks
Article

The Rise of Chinese Beverage Brands in Southeast Asia

Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.

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Asia Pacific Insight Manager: Beverages