Follow:

Camilla Butler

Head of Editorial Content Strategy, Passport

London

Russian

Camilla is Head of Passport Editorial Content Strategy. She works globally across all offices and all industries to create engaging, insightful and actionable thought leadership.

Camilla works across all industries on Passport content - including editorial work, best practice and training. In her career at Euromonitor, Camilla has managed Western Europe and Eastern European research teams, and worked with the Middle East and Africa research team on insights, blog articles and event preparation.

Related to Appliances and Electronics

Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

Author image
Research Analyst