London
Russian
Camilla is Head of Passport Editorial Content Strategy. She works globally across all offices and all industries to create engaging, insightful and actionable thought leadership.
Camilla works across all industries on Passport content - including editorial work, best practice and training. In her career at Euromonitor, Camilla has managed Western Europe and Eastern European research teams, and worked with the Middle East and Africa research team on insights, blog articles and event preparation.
A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.