Canada in 2040: The Future Demographic

March 2024

The population increase in Canada from 2021 to 2040 will be driven by positive net migration and natural change, with births outweighing deaths in the country. High living standards and quality healthcare will support ageing, driving growth in the 65+ population. Cities will expand as urbanisation rises and net migration remains positive, with immigration focused on economic development. Rising incomes and a surging population will make Canada a significant consumer market in 2040.

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This report comes in PPT.

Overview:

The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.

The Consumers in Canada report includes:

  • Snapshot of the population
  • Analysis of changing population structures
  • A look at the diversity of the population
  • Breakdown of the biggest cities by population size
  • Vital statistics
  • Historic and forecast data

This report answers:

  • What is the population size?
  • Is the population ageing?
  • How diverse is the population?
  • What are the levels of urbanisation?
  • How is the population set to change over time?
  • What is the overall health of the population?
  • Do we need to broaden our consumer base?
  • Will our target market continue to grow?
  • Are there opportunities to explore untapped potential?
Key Findings (1)
Key Findings (2)
Summary
Canada and the World in 2040
Population Past, Present and Future
Ageing
Men and Women
Marriage and Divorce
Births and Fertility
Life Expectancy and Deaths
Health
Migration
Diversity
Urbanisation
Population Segmentation
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Buy future demographic report to:

  • Understand the population structure of the consumer market and workforce
  • Track long-term demographic shifts which will impact consumer demand
  • Realise growth potential of the biggest cities
  • Identify target markets by diversity, age and sex

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