Net migration will drive population increase in Canada in 2019-40, accounting for over 80% of growth. Therefore, the population will become progressively more diverse with over one in four residents born overseas by the end of this timeframe. Ageing will be swift with a huge quarter of the population reaching retirement age (65+) by 2040, transforming the consumer landscape as lifestyles and spending adapt. Urban population will continue to rise with Toronto remaining the dominant city.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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