Market research on the Cannabis industry. Standardised and cross-...
Market research on the Cannabis industry. Standardised and cross-comparable statistics including total market and format sizes, cannabinoid content, distribution and industry trends and sub-category level information
Beyond the haze of hype and dramatic share price fluctuations, the cannabis industry is shifting into the realms of fast-moving consumer goods through the adoption of innovative formats, design sophistication and evolving language and semiotics. As…
Beverages have been at the nexus of social interactions and an essential lubricant facilitating cultural evolution for millennia. Brewing in Mesopotamia, wine symposia in Ancient Greece and a coffee takeaway in any contemporary metropolitan city have…
Argentina faced an uncertain macroeconomic scenario due to political disfunction and economic instability, with one of the highest inflation rates in the world, although according to Comisión Económica para América Latina y Caribe (CEPAL), gross…
The number of users of medical cannabis in Australia continued to grow in 2023, driven by growing public acceptance of cannabis legalisation. More and more Australians are supportive of improving access to and the safety of medical cannabis through…
Cannabis in Belgium experienced continued rapid growth in 2023, primarily driven by CBD & other non-intoxicating cannabinoids, with the most popular format being CBD flower, followed by CBD oil (tinctures and sprays). Medical cannabis is also…
Contrary to expectations, the national government did not advance hemp legislation for medical and industrial purposes in 2023. Instead, it opted to sidestep a potentially contentious debate, prioritising a comprehensive tax reformulation on its…
Cannabis sales growth is being driven by adult-use cannabis, with a growing user base linked to the illicit market, growing social acceptance and fair pricing. Heightened consumer stress as a result for inflation is also encouraging growing use,…
The cannabis culture in Chile is at an intermediate stage of development compared to other countries in Latin America. Since decriminalisation of cannabis for medicinal use in 2016, Chile has witnessed an explosion in “grow shops” and home growing to…
Colombia, historically linked with drug trafficking, has undergone a noteworthy transformation by actively cultivating a well-regulated cannabis industry. The legalisation of medical cannabis, the establishment of a legal framework for licensed…
The approval of medical cannabis has been postponed again to 2024 according to official sources. However, it is estimated that its full implementation will be further delayed. France began its medical trial in 2021. It was set to be a 2-year pilot…
The so-called “traffic-light” coalition is attempting to revolutionise Germany’s drug policy. The current plan to legalise cannabis is, however, a rather cautious approach to that. Yet, the debate has shown how much cannabis is already part of many…
Since mid-2022, inflationary pressures and the decline in disposable incomes have had an impact on Cannabis product consumption in Greece. On the one hand, the cost of living crisis is taking its toll on consumer spending on Cannabis products. These…
In 2023, growth in the number of medical cannabis patients slowed significantly in Israel. In the first half of the year the number of medical patients grew by only 1,500; meanwhile, in 2021 monthly growth averaged 2,400, while in 2022 it was 1,220.…
The penetration of medical cannabis continues to increase in the Italian market, with the number of legal patients growing due to the increased availability of supplies in the country. Indeed, thanks to the introduction of new products and several…
Currently, there are no sales of medical cannabis in Japan, although the illegal cannabis market continues to grow, along with legal CBD & other non-intoxicating cannabinoids. However, an amendment to Japan’s Cannabis Control Law was passed in…
Latin America is forecast to have the second largest percentage growth by region over the next five years. And although the current market is undeveloped and considered niche, the region will also see the second largest absolute growth in value (USD…
The cannabis market in Mexico is estimated to be worth MXN33,650 million, with 95% of it being sold through the illicit market.
Poland has become a strategic powerhouse for FMCG industries in Eastern Europe in the past two decades, and especially during the current geopolitical climate. The cannabis market is still in its infancy in Poland; however, a range of factors sets a…
Medical cannabis remains stagnant in Portugal. New medications have not been introduced in the market in the last couple of years, the prices of those available continue to be high by Portuguese standards, cannabis producers’ focus continues to be on…
The legal cannabis market in South Africa has continued to see strong growth on the back of the landmark judgement in 2018, which determined private use and consumption of cannabis as legal within private spaces. As an example, private spaces include…
This report analyses the market for cannabis in Spain. For the purposes of the study, the market has been defined as follows:
Switzerland further benefits from a population with a high disposable income despite the Swiss economy being set to grow at a significantly below-average rate throughout 2023. Inflation is expected to be 2.3 % in 2023. The dampening effects of…
The cannabis market has experienced significant turmoil due to uncertainties arising from the actions of the Thai Government. Subsequently, there was a noticeable decline in consumer confidence in legal cannabis consumption in 2023. While demand…
The Czech Republic has a high acceptance of cannabis due to the long-standing tradition of cannabis cultivation and usage in the country. Cannabis legislation has been an issue since the 1990s, when there was an early attempt at legalisation. As it…
This report analyses the market for cannabis in the Netherlands. For the purposes of the study, the market has been defined as follows:
2023 presented quite a mixed picture for the cannabis industry in the UK. While growth continued, there was also a modification regarding the future expectations of development within the local market. In CBD & other non-intoxicating cannabinoids,…
Cannabis in the US has seen a significant slowdown in growth in recent years, albeit with a still positive performance, and showing many indications of more robust growth over the forecast period. Although near-term federal legalisation is less…
Strong movements across Western European markets towards the legalisation of medical and recreational cannabis are expected to reshape the undeveloped Western European cannabis market, and accelerate the migration from the massive illicit cannabis…
Consumers concerned about their physical and mental wellbeing are seeking preventative health solutions in food. This is driving sales of health and wellness packaged food, which reached USD497 billion in 2021. Free from has seen the strongest…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
As we move into a more atomised world of diverging lifestyle patterns, fragmenting use occasions and blurring categories, consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance and…
Cannabis is a global emerging market. This report presents a classification for emerging cannabis markets that allows us to understand the market context and opportunities. The classification is based on several factors and is not exclusionary. We…
Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…
In the last decades, the legislative landscape on cannabis has been constantly evolving in Europe. Countries have been going through legal developments with different speeds and directions, and ditto on a regional level. The legal inconsistencies and…
This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…
This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Increasingly substance-literate consumers are engaging with greater intensity with outcome-orientated positionings in cannabis and newer nicotine formats – a phenomenon which has clear consequences for the way in which manufacturers in these…
For the first time in the modern history of the tobacco industry, the last decade has seen the emergence of a viable alternative to the cigarette, altering consumer preferences and use patterns. The Nicotine Survey offers insight into the pace and…
In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…
This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…
The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever tightening frameworks, often even on newer, less harmful forms of consumption, and the latter going through a period of rapid,…
Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…
New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…
Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade…
Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…
This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…