Casablanca in Morocco

June 2026

The Casablanca in Morocco report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

Casablanca in Morocco is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Casablanca in Morocco helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Casablanca in Morocco market research report includes:

  • Major Casablanca cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Casablanca in Morocco in Casablanca report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Casablanca?
  • What is the consumer market potential in specific cities?
  • Which cities in Casablanca have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

Casablanca in Morocco

Headlines

Chart 1 Casablanca City Scorecard Rankings Among 146 Middle East and Africa Cities
Summary 1 City Scorecard Compared to and 2025
Chart 2 Key Casablanca Population Indicators Compared to Morocco and Middle East and Africa 2025
Chart 3 Casablanca Population Growth Compared to Morocco and Middle East and Africa 2020-2030
Chart 4 Casablanca Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2020-2030
Chart 5 Casablanca Population by Age and Sex 2025
Chart 6 Casablanca Consumer Expenditure per Capita Compared to Morocco and Middle East and Africa 2020-2030
Chart 7 Casablanca Consumer Expenditure Structure 2025
Chart 8 Key Casablanca Digital Consumer Statistics Compared to Morocco and Middle East and Africa 2025
Chart 9 Casablanca Disposable Income per Household Compared to Morocco and Middle East and Africa 2020-2030
Chart 10 Number of Households by Disposable Income Band in Casablanca 2020/2025/2030
Chart 11 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in Casablanca: 2020-2030
Chart 12 Casablanca Household Possession of Kitchen Durables Compared to Morocco and Middle East and Africa 2025: % of Households
Chart 13 Casablanca Possession of Entertainment Electronics Compared to Morocco and Middle East and Africa 2025: % of Households
Chart 14 Casablanca Household Possession of Other Durables Compared to Morocco and Middle East and Africa 2025: % of Households
Chart 15 Casablanca GDP per Capita Compared to Morocco and Middle East and Africa 2020-2030
Chart 16 Casablanca Real GDP Growth Compared to Morocco and Middle East and Africa 2020-2030
Chart 17 Casablanca Inflation Compared to Morocco and Middle East and Africa 2020-2030
Chart 18 Casablanca Labour Indicators Compared to Morocco and Middle East and Africa 2025
Chart 19 Economically Active Population and Unemployment Rate in Casablanca 2020-2025
Chart 20 Casablanca Labour Productivity Compared to Morocco and Middle East and Africa 2020-2025
Chart 21 Number of Airport Passengers in Casablanca 2020-2025
Chart 22 Automotive Circulation in Casablanca 2020-2025
Chart 23 Casablanca Transport Possession Compared to Morocco and Middle East and Africa 2025: % of Households
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