Chicago
English, Spanish, Castilian
Catalina is a Consultant based in Euromonitor’s Chicago office. In her role, she covers home and technology industries in the US and North America region.
Catalina's research focus centres on the home care, home and garden, and toys and games industries. She is in direct and regular contact with key industry players providing industry forecast and strategic insights. Catalina has spoken at several conferences, including the Inspired Home Show 2023, Cookware and Bakeware Association’s 100th Annual Spring Member Meeting in 2022, the 2022 US Cleaning Products conference, and Sustainable Cleaning Products 2021. Originally from the south of Chile, Catalina attained a Bachelor of Arts degree in Communications (Cum Laude) at Universidad Alberto Hurtado in Santiago.
A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.