Chicago
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Catalina is a Consultant based in Euromonitor’s Chicago office. In her role, she covers home and technology industries in the US and North America region.
Catalina's research focus centres on the home care, home and garden, and toys and games industries. She is in direct and regular contact with key industry players providing industry forecast and strategic insights. Catalina has spoken at several conferences, including the Inspired Home Show 2023, Cookware and Bakeware Association’s 100th Annual Spring Member Meeting in 2022, the 2022 US Cleaning Products conference, and Sustainable Cleaning Products 2021. Originally from the south of Chile, Catalina attained a Bachelor of Arts degree in Communications (Cum Laude) at Universidad Alberto Hurtado in Santiago.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.
Smart eyewear adoption has been constrained less by technology capability and more by social acceptance. Collaborations with established eyewear and fashion brands are accelerating mainstream adoption by reducing behavioural friction. Embedding AI driven functionality into iconic designs from Ray Ban’s Wayfarer frames to Gentle Monster’s fashion forward silhouettes, smart eyewear is being reframed from a visible tech experiment into a familiar lifestyle accessory. Design, comfort and cultural relevance have become as critical as AI performance and fashion led strategies are helping smart eyewear move from novelty towards everyday utility.
