Cape Town
English
Christy is Regional Insights Manager for Africa and the Middle East, focused on client engagement and insight delivery across travel, payments, automotive, and more. She leads strategic research and content development, helping clients turn data into actionable commercial value. Previously, she led analyst teams in Sub-Saharan Africa across multiple consumer industries.
Christy has over a decade of experience across travel, tourism, retail, fmcg, and financial services. She advises public and private clients on regional trends, digital platforms, and sustainable growth across the MEA region. Christy blends research leadership with impactful content development. She has delivered strategic outputs on market trends, consumer segmentation, and industry dynamics, supporting long-term client value and engagement across MEA.
A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.