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Christy Tawii
Regional Insight Manager: Africa and the Middle EastCape Town
English
Christy is Regional Insights Manager for Africa and the Middle East, focused on client engagement and insight delivery across travel, payments, automotive, and more. She leads strategic research and content development, helping clients turn data into actionable commercial value. Previously, she led analyst teams in Sub-Saharan Africa across multiple consumer industries.
Christy has over a decade of experience across travel, tourism, retail, fmcg, and financial services. She advises public and private clients on regional trends, digital platforms, and sustainable growth across the MEA region. Christy blends research leadership with impactful content development. She has delivered strategic outputs on market trends, consumer segmentation, and industry dynamics, supporting long-term client value and engagement across MEA.
Expertise
Related to Payments and Lending
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K-Beauty Tech Sees Challenges Adapting to US Consumption
Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?
Article
From Social Commerce to Phygital Collectibles: Five Trends Reshaping Toys and Games
The toys and games industry is shifting from a focus on ownership to engagement, as consumers increasingly seek products that deliver social connection, self-expression, wellbeing and ongoing experiences. Social commerce, phygital ecosystems, kidult demand, localisation and mindful play are creating new opportunities for brands to extend engagement beyond the initial purchase and generate recurring revenue. Companies that successfully blend physical and digital play, build communities and create emotionally relevant experiences will be best positioned to capture future growth.
