Clifton Chiu
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Clifton Chiu

Research Analyst

Hong Kong

English, Chinese

Clifton oversees research for home and technology and alcoholic drinks industries. He is a member of both the alcoholic drinks and toys and games central project teams, validating research data.

Clifton has worked across a number of industries, including alcoholic drinks and consumer finance. He is an avid enthusiast of new technology such as the metaverse and AR/VR. Clifton has presented several times at major toy companies and trade industry fairs, presenting to Hasbro, Ferrero and Hong Kong's Toys Industry Fair.

Related to Consumer Electronics

Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

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Research Analyst
Article

From Social Commerce to Phygital Collectibles: Five Trends Reshaping Toys and Games

The toys and games industry is shifting from a focus on ownership to engagement, as consumers increasingly seek products that deliver social connection, self-expression, wellbeing and ongoing experiences. Social commerce, phygital ecosystems, kidult demand, localisation and mindful play are creating new opportunities for brands to extend engagement beyond the initial purchase and generate recurring revenue. Companies that successfully blend physical and digital play, build communities and create emotionally relevant experiences will be best positioned to capture future growth.

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Global Insight Manager: Toys and Games