Hong Kong
English, Chinese
Clifton oversees research for home and technology and alcoholic drinks industries. He is a member of both the alcoholic drinks and toys and games central project teams, validating research data.
Clifton has worked across a number of industries, including alcoholic drinks and consumer finance. He is an avid enthusiast of new technology such as the metaverse and AR/VR. Clifton has presented several times at major toy companies and trade industry fairs, presenting to Hasbro, Ferrero and Hong Kong's Toys Industry Fair.
A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.