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Daniel Solomon
VIA Senior EconomistDüsseldorf
English, French
As VIA Senior Economist, Daniel provides an economic perspective on data science projects. He contributes to the development and analysis of econometric models, to inform decisions and advise clients based on online products and market data.
Daniel previously worked in Euromonitor's Economies department on macroeconomic analysis, forecasts and scenarios. He now analyses fmcg, VIA and e-commerce data. In his current role he works on product survival models, models explaining online demand for products as a function of attributes and prices, and attribute-pricing models. In his previous role as an economist for Euromonitor's Economies and Consumers research, he contributed to quarterly macroeconomic outlook analysis, as well as building the main quarterly macro forecasts and macro scenarios.
Expertise
Related to Drinks
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The Trillion Litre Channel: Why Small Grocers Hold The Key
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
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The Rise of Chinese Beverage Brands in Southeast Asia
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
