No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Santiago
English, Spanish, Castilian
David Mackinson is the Senior Research Manager for Euromonitor International in Santiago, Chile. He manages an international team of analysts that cover fmcg in Latin America and he is responsible for Euromonitor’s relationship with the most important companies in the region.
David has a deep understanding of corporate activity and consumer trends in the region after a decade in the market research industry, and he specialises in identifying opportunities and challenges that companies should consider in order to maintain a competitive advantage. David has a Master of Arts degree in Economics from Georgetown University and Bachelor's degree from the University of Illinois in Urbana Champaign.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
The annual trade fair IFA 2026 showed consumer appliances moving beyond connectivity towards AI-orchestrated ecosystems. The strongest launches combined intuitive automation with energy management, interoperable platforms, space-efficient design and new forms of robotics, while AI also began reshaping how consumers discover and buy products.
Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?