David Mackinson
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David Mackinson

Senior Research Manager

Santiago

English, Spanish, Castilian

David Mackinson is the Senior Research Manager for Euromonitor International in Santiago, Chile. He manages an international team of analysts that cover fmcg in Latin America and he is responsible for Euromonitor’s relationship with the most important companies in the region.

David has a deep understanding of corporate activity and consumer trends in the region after a decade in the market research industry, and he specialises in identifying opportunities and challenges that companies should consider in order to maintain a competitive advantage. David has a Master of Arts degree in Economics from Georgetown University and Bachelor's degree from the University of Illinois in Urbana Champaign.

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Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

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Research Analyst
Article

From Social Commerce to Phygital Collectibles: Five Trends Reshaping Toys and Games

The toys and games industry is shifting from a focus on ownership to engagement, as consumers increasingly seek products that deliver social connection, self-expression, wellbeing and ongoing experiences. Social commerce, phygital ecosystems, kidult demand, localisation and mindful play are creating new opportunities for brands to extend engagement beyond the initial purchase and generate recurring revenue. Companies that successfully blend physical and digital play, build communities and create emotionally relevant experiences will be best positioned to capture future growth.

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Global Insight Manager: Toys and Games