Santiago
English, Spanish, Castilian
David Mackinson is the Senior Research Manager for Euromonitor International in Santiago, Chile. He manages an international team of analysts that cover fmcg in Latin America and he is responsible for Euromonitor’s relationship with the most important companies in the region.
David has a deep understanding of corporate activity and consumer trends in the region after a decade in the market research industry, and he specialises in identifying opportunities and challenges that companies should consider in order to maintain a competitive advantage. David has a Master of Arts degree in Economics from Georgetown University and Bachelor's degree from the University of Illinois in Urbana Champaign.
A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.
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