The market is dominated by domestic suppliers, as imports account for 13.5% of total market size in 2022. Households drive market demand, with household spending representing 94.1% of total demand in 2022. Brazil has the largest market size for domestic appliances regionally, with demand reaching USD17.2 billion in 2022. Whirlpool SA is the largest company in Brazil, generating 30.0% of the industry’s total production value in 2022. The industry is concentrated, with the top five companies generating 55.4% of total production value in 2022. The total number of companies decreases in 2022, to 1,287 units. The costs of the industry increase by 5% in 2022, largely driven by rising B2B costs. The industry’s profitability increases and stands at 10.2% of production value in 2022, the 13th highest regionally. The industry’s exports share decreases in 2022 to 1.7% of total production output. With production value of USD5.8 billion, Brazil accounts for 22.1% of the Latin America total in 2022.
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This Euromonitor industrial report provides unique information on Domestic Appliances in Brazil: ISIC 293. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Domestic Appliances in Brazil: ISIC 293 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
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