Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Gum in Hungary

Jul 2024

The market for gum in Hungary will see an improved performance in 2024, with best growth in retail volume terms. Sales of chewing gum remain largely impulse-driven and with an increase in mobility, consumers have more opportunities to purchase these…

USD 1,195
Country Report

Gum in Georgia

Jul 2024

Gum witnessed significant volume growth in 2024 as part of its ongoing recovery from the COVID-19 pandemic and the rebound in sales of Wrigley’s Orbit brand. In 2022, Wrigley Jr Co, William (Mars Inc) faced supply issues resulting in sales decline…

USD 1,195
Cities

Debrecen in Hungary

Jul 2024

The Debrecen in Hungary report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 800
Country Report

Chocolate Confectionery in Serbia

Jul 2024

Chocolate confectionery is set to see significant current value growth in Serbia in 2024. The category faced a considerable rise in unit prices in 2023, with price growth slowing down a bit in 2024. Despite inflationary pressures, which encouraged…

USD 1,195
Country Report

Chocolate Confectionery in Poland

Jul 2024

Chocolate confectionery saw solid volume in current value growth in 2024, with Ferrero Polska Sp zoo continuing to lead the field, albeit with a small loss of share to second ranking Mondelez International Inc.

USD 1,195
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