Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Wound care in Hungary saw a slowdown in value sales growth over 2024, whilst retail volumes continued to contract. Current value sales were driven by rising prices and investments in higher quality products. Consumers are keen to invest in a…
In 2024, wound care in Georgia is characterised by its maturity and limited growth potential. The market comprises both simple, inexpensive products and advanced, premium options. Increasing outdoor activities, driven by a rise in sports…
In Croatia, inbound tourism continues to play significant role in shaping consumer demand for wound care products in 2024 complementing domestic consumption. The influx of tourists to the Adriatic Coast during the summer months drives spending on…
Wound care in Bulgaria is quite a mature category and this presents an obstacle for new players seeking to enter and establish themselves against incumbent players. Innovation and competitive pricing are needed to capture the consumers’ attention and…
In 2024, consumer demand for wound care products continues to remain stable in Bosnia and Herzegovina, despite ongoing economic pressures. The category is buoyed by the growing prevalence of self-medication and the increasing importance of…
Weight management and wellbeing continues to experience solid retail volume and current value growth in 2024, supported by the strong beauty and wellness trend in the Czech Republic. Category growth is mostly fuelled by slimming teas and weight loss…
Weight management and wellbeing in Hungary is set to register another solid performance in terms of total current value sales growth in 2024, this is partly due to price increases. Retail volume sales are starting to recover notably in weight loss…
The busy lifestyles of Georgian consumers is driving an increase in the consumption of weight loss and wellbeing products in 2024. Individuals are not only seeking quicker results but are also interested in products that offer lasting effects.…
Weight management and wellbeing is seeing moderate retail volume growth in Croatia, amid a notable rise in product prices. Local consumers in Croatia are becoming increasingly conscious of the need to reduce weight and combat rising obesity rates.…
Cultural factors, such as the traditional Bulgarian cuisine, which is very heavy in carbohydrates and saturated fats, alongside the societal expectations for a slim figure, are key drivers of weight management products. The increasing number of…