Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Future Demographics

Belarus in 2040: The Future Demographic

Mar 2024

Depopulation in Belarus from 2021-2040 will result from negative natural change and flat migration, as deaths outweigh live births. Higher living standards will drive ageing, with a rise in the 65+ population shaping consumer trends and spending. As…

USD 1,100
Country Report

Wipes in Ukraine

Mar 2024

Overall, wipes saw volume sales decline in Ukraine in 2023. However, deodorant wipes experienced a notable increase in volume and value sales during the year. This growth was largely a result of deodorant wipes being a relatively small and emerging…

USD 1,195
Country Report

Vending in Ukraine

Mar 2024

Foods vending was the most dynamic performer within vending in Ukraine in current value growth terms by some distance in 2023. While this was partly due to high inflation and the ongoing emergence of sales from a relatively low base, its strong…

USD 1,195
Country Report

Tissue and Hygiene in Ukraine

Mar 2024

Tissue and hygiene saw decline in both volume and value terms in Ukraine in 2023. This performance was connected with the mass migration of people from the country due to ongoing military actions. The substantial population shift has resulted in a…

USD 2,750
Country Report

Supermarkets in Ukraine

Mar 2024

Supermarkets was the most dynamic grocery retailers channel in Ukraine in current value growth terms in 2023. While many players suffered steep declines in revenues and the loss of several outlets in 2022 due to the initial shock and destruction of…

USD 1,195
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