Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

General Merchandise Stores in Ukraine

Mar 2024

General merchandise stores in Ukraine is dominated by variety stores, which continued to weather the challenges of trading during a full-scale war better than many other types of retailers in 2023. This was mainly because their offer of wide ranges…

USD 1,100
Country Report

Direct Selling in Ukraine

Mar 2024

The mass exodus of refugees from Ukraine in 2022 following the Russian invasion took a particularly heavy toll on direct selling. This was because a high proportion of those who left were women, who not only represent this channel’s main target…

USD 1,195
Country Report

Convenience Retailers in Ukraine

Mar 2024

Convenience retailers in Ukraine continued to prove more successful than other grocery formats in weathering the challenges brought about by the Russian invasion in 2023. Offering a relatively limited range of day-to-day essentials, they were well…

USD 1,100
Country Report

Away-From-Home Tissue and Hygiene in Ukraine

Mar 2024

In 2023, away-from-home (AFH) hygiene led in the AFH segment in volume terms, thanks to AFH adult incontinence registering positive dynamics, in contrast to AFH tissue, in which all categories were noted for negative growth rates. Hospitals began to…

USD 1,195
Country Report

Appliances and Electronics Specialists in Ukraine

Mar 2024

While appliances and electronics specialists in Ukraine showed a much improved performance in current value sales terms in 2023, it remained one of the retail channels worst affected by the Russian invasion. Because the types of goods such outlets…

USD 1,195
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