Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
While sleep aids is poised to record strong growth in current value sales in 2023, this is mainly due to price hikes amidst high inflation fuelled by the global recovery from COVID-19 and the fallout of Russia’s invasion of Ukraine. With inflationary…
The demands of busy and stressful lifestyles in Bulgaria have given rise to a significant increase in the demand for sleep aids. As modern life becomes increasingly fast-paced and work-related pressures intensify, many individuals find themselves…
The increase in current value sales expected in paediatric consumer health in 2023 is mainly being driven by rising prices. Meanwhile, volume sales are being negatively impacted by consumers becoming more selective about what they buy. Waning…
Most paediatric consumer health categories are expected to contract in volume terms in 2023. This is partly due to persistently high inflation in Hungary, with steep price hikes and falling purchasing power making people more inclined to only…
Parental preference for child-specific consumer health products is a progressively growing trend in Bulgaria, reflecting a strong desire for products tailored to the unique needs and sensitivities of children, in contrast to the more traditional…