Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Climate change in Bulgaria is triggering higher demand for some dermatologicals in 2024. Warmer temperatures and higher levels of rainfall is the result of climate change in Bulgaria, which has contributed to a significant increase in the number of…
In 2024, dermatologicals continue to experience significant consumer demand in Bosnia and Herzegovina, reflecting broader health and wellness trends that are shaping consumer preferences. Much like skin care products in the Beauty and Personal Care…
Cough, cold and allergy (hay fever) remedies in the Czech Republic is considered rather mature and driven typically by the severity of the winter and allergy seasons. The year 2023 was marked by extremely strong sales for products treating sore…
Combination products account for the largest proportion of sales in Hungary’s cough, cold and allergy (hay fever) remedies category. Combination products have a strong reputation for being affordable and effective for treating a variety of ailments.…
Cough, cold and allergy (hay fever) remedies is seeing robust current value growth in Georgia in 2024. Pharmacies and industry players are actively promoting the prevention of flu, increasing consumer awareness regarding preventive measures.…
Cough, cold and allergy (hay fever) remedies is recording solid retail sales value growth in Croatia in 2024. During the pandemic and the subsequent post-pandemic period, flu seasons in Croatia were notably mild. This was largely attributed to…
Even though inflation began to fall in 2024, unit prices of cough, cold and allergy (hay fever) remedies continued to rise in Bulgaria, albeit at a slower pace than the previous year. Price sensitivity among Bulgarian consumers is a key factor…
In 2024, cough, cold, and allergy (hay fever) remedies in Bosnia and Herzegovina continues to make significant strides in sales following the fluctuations seen during and immediately after the COVID-19 pandemic. While the demand for cold and flu…
Key legislative amendments to the Czech Medicines Act were brought in at the start of 2024 to mitigate the impact of drug shortages in consumer health. In recent years, the country has faced shortages of consumer health products and uneven…
Consumer health in Hungary registered modest growth in current value terms over 2024, mainly driven by ongoing price increases and high levels of inflation, especially during the first half of the year. Inflationary pressures have eased as the year…