Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Bleach in Ukraine saw a continued decline in terms of volume sales in 2023, primarily because of the intensifying competition coming from the emergence and expansion of home care home care detergents incorporating disinfectant components with safer…
The growth of bleach in Slovenia is largely driven by inflation. However, the product area is witnessing a decline in volume terms as consumers increasingly prioritise eco-friendly alternatives due to heightened environmental awareness and…
Bleach is an uninteresting category which remains in a volume slump, which is only expected to deepen over the coming years. Consumers are increasingly perceiving bleach as old-fashioned and toxic, thus resulting in low demand. In turn, players are…
The bleach landscape in Serbia is small, with a few products available in retail, which is decreasing each year. Demand for bleach remained under pressure in Serbia in 2023 as consumers continued to abandon the category in favour of more…
Car air fresheners showed the highest (and only positive) volume sales growth within the overall category of air care in 2023, with the rise primarily linked to the surge in the number of cars in Ukraine. The imposition of martial law has prompted…