Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Toilet Care in North Macedonia

Feb 2024

Toilet care saw modest retail volume growth in 2023 against a backdrop of stable consumer demand. Due to the significantly rising unit prices and the impact of inflation, toilet care also posted robust double-digit current value growth. Innovation…

USD 1,195
Country Report

Toilet Care in Lithuania

Feb 2024

Toilet care posted strong retail volume and current value growth in 2023, aided by strong promotional activity from key players, including Bref from Henkel AG & Co KGaA. Since the COVID-19 pandemic, daily hygiene standards have risen with more…

USD 1,195
Country Report

Toilet Care in Latvia

Feb 2024

In 2023, toilet care tablets and powders witnessed solid growth in retail value and volume sales. This surge can be attributed to the increased time consumers spend working from home, resulting in more frequent toilet usage and a heightened need for…

USD 1,195
Country Report

Toilet Care in Hungary

Feb 2024

Retail value sales were positive in 2023, recording double-digit growth aligned to rising price points. This led to retail volume declines for all areas besides toilet liquids/foam. Toilet liquids/foam remained the most popular product format for…

USD 1,195
Country Report

Toilet Care in Georgia

Feb 2024

Toilet care in Georgia reported moderate volume growth in 2023. Toilet liquids/foam was the fastest growing category, as it has the widest product assortment with lower unit prices than most other categories of toilet care. Rising hygiene standards…

USD 1,195
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