Eastern Europe

In 2024, sweet biscuits, snack bars and fruit snacks has continued to experience positive growth in both retail volume and current value sales. Sweet biscuits is the largest category by volume in Georgia, with solid retail volume growth expected in…

Sugar confectionery is set to see current value growth in Serbia in 2024. Meanwhile, rising volume sales of sugar confectionery are being supported by busy consumer lifestyles and a desire for affordable indulgence in the midst of hectic and…

Sugar confectionery in Poland saw robust current value growth in 2024, albeit at a slower rate than the previous year of the review period. However, volume sales saw modest decline, dragged down by a weak retail performance.

Under the influence of the health and wellness trend, consumer demand for sugar confectionery in North Macedonia continues to decline in 2024. Healthier lifestyles are leading to lower consumption of sugar and sugary foods overall, with the image of…

Sugar confectionery remains one of the declining categories in Latvian confectionery in 2024. Parental buying decisions are increasingly influenced by concerns about sugar intake, leading them to steer clear of these products. Additionally, price…

Sugar confectionery in Hungary is set to see a sluggish performance in 2024, continuing the trend of the previous year. While the rate of inflation has fallen significantly, the prices of essential raw materials, such as sugar, continue to rise…

Sugar confectionery in Georgia continues to enjoy solid retail volume growth in 2024, supported by steady demand for these traditional products. However, the pace of grow is slowing slightly due to high unit prices, which is dampening demand to a…

The snacks market is set to see growth in both volume and value terms in Serbia in 2024. This is largely due to the return of consumers to their busy lifestyles, including increased opportunities for socialisation inside and outside the home and…

The year 2024 saw growth for the entire snacks category, although the gap in growth of volume and current value sales widening. The 5% VAT rate on some foodstuffs, paused during the COVID-19 pandemic, was reinstated on 1 April in categories including…

Snacks in North Macedonia enjoyed stable retail volume growth in 2024. Inflation is slowing but unit price increases are still common due to ongoing geopolitical crises and the war in Ukraine. This continues to negatively impact input costs,…

Snacks in Latvia is exhibiting signs of a comeback in 2024, following a challenging period in 2022 and 2023 marked by price increases across various categories. While the beginning of the year witnessed sluggish sales, a more optimistic outlook…

Retail volume sales of snacks in Hungary are expected to see modest growth in 2024, following the flat performance of the previous year. While inflation has fallen significantly from the peak seen in January 2023, the prices of essential raw…

Despite lower retail volume growth compared to 2023, consumer demand for snacks remains robust in Georgia supported by the ongoing snackification trend and a rise in tourism. Discounting policies by major players continue to drive volume growth, with…

Savoury snacks is set to see double-digit current value growth in Serbia in 2024. Hectic consumer lifestyles and the increase in on-the-go consumption are stimulating sales of savoury snacks in the Serbian market. However, with the cost of living…

In 2024, savoury snacks saw growth across all metrics in Poland, although volume growth increase was marginal while current value growth slowed but remained robust.

In 2024, savoury snacks continue to gain attention among local consumers thanks to regular new launches. With inflation easing in 2024 retail volume growth is gaining momentum, despite the ongoing demographic challenges and shrinking consumer base in…

Savoury snacks in Latvia shows signs of recovery in 2024, exhibiting a less negative growth trajectory compared to the previous year. This cautious optimism stems from a shift in manufacturer strategies. Recognising the dampening effect of rising…

Retail volume sales of savoury snacks will see continued growth in retail volume terms in 2024, thanks to the low cost of many of the products within the category. Lifestyle changes have also had a positive impact on demand for snacks, including the…

Savoury snacks are expected to maintain positive growth in Georgia throughout 2024. Consumer demand will be fuelled by the variety of consumption occasions, including increased home consumption and the resurgence of tourism in recent years. Per…

The Kutaisi in Georgia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…