Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Ice Cream in Serbia

Jul 2024

Ice cream is set to see double-digit current value growth in Serbia in 2024. In the context of a high rate of inflation, the prices of ice cream have risen significantly. The increase in raw milk prices and a decline in milk production have led to…

USD 1,100
Country Report

Ice Cream in Poland

Jul 2024

In 2024, ice cream saw growth across all metrics in Poland, although volume growth increased on the previous year while current value growth slowed but remained robust.

USD 1,100
Country Report

Ice Cream in North Macedonia

Jul 2024

Local consumers love to refresh themselves with ice cream during the warm spring and hot summer months in North Macedonia. As a result, consumer demand for ice cream remains stable in 2024, resulting in low and steady retail volume growth. Robust…

USD 1,100
Country Report

Ice Cream in Latvia

Jul 2024

The Latvian ice cream industry is cautiously optimistic about 2024, with an anticipated early summer potentially boosting sales. This could help recoup some of the losses experienced in 2022, which were not fully recovered in 2023. Warmer weather…

USD 1,100
Country Report

Ice Cream in Hungary

Jul 2024

The ice cream market in Hungary, which comprises nearly 50 companies, continues to face significant operating challenges. While inflation has fallen significantly from the peak seen in January 2023, the prices of essential raw materials, such as…

USD 1,100
Country Report

Ice Cream in Georgia

Jul 2024

The year 2024 is poised to be a promising one for ice cream in Georgia. With the return of tourists and an uptick in consumer spending, manufacturers are focusing on introducing new products and flavours. This diverse range of offerings is expected…

USD 1,100
Country Report

Gum in Serbia

Jul 2024

Gum is set to see significant current value growth in Serbia in 2024. Volume sales of gum are being stimulated by busy lifestyles and the related shift towards on-the-go consumption and snacking. Bubble gum, however, continues to face falling volume…

USD 1,195
Country Report

Gum in Poland

Jul 2024

After registering a slight decline in sales volume due to the rapid inflation of 2023, gum in Poland in 2024 was characterised by growth in both volume and current value sales. This optimistic trend is primarily attributed to the anticipated…

USD 1,195
Country Report

Gum in North Macedonia

Jul 2024

Consumer demand for gum is stagnating as fewer consumers buy bubble gum or chewing gum in North Macedonia. Gum increasingly has a bad name, due to its high sugar content and bad environmental reputation in terms of disposability, and this is a…

USD 1,195
Country Report

Gum in Latvia

Jul 2024

Gum in Latvia experiences value growth in 2024, though this increase is tempered by ongoing inflationary pressures. While price hikes are less severe compared to recent years, they still constrain significant growth in overall value. Consumers remain…

USD 1,195
Country Report

Gum in Hungary

Jul 2024

The market for gum in Hungary will see an improved performance in 2024, with best growth in retail volume terms. Sales of chewing gum remain largely impulse-driven and with an increase in mobility, consumers have more opportunities to purchase these…

USD 1,195
Country Report

Gum in Georgia

Jul 2024

Gum witnessed significant volume growth in 2024 as part of its ongoing recovery from the COVID-19 pandemic and the rebound in sales of Wrigley’s Orbit brand. In 2022, Wrigley Jr Co, William (Mars Inc) faced supply issues resulting in sales decline…

USD 1,195
Cities

Debrecen in Hungary

Jul 2024

The Debrecen in Hungary report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 800
Country Report

Chocolate Confectionery in Serbia

Jul 2024

Chocolate confectionery is set to see significant current value growth in Serbia in 2024. The category faced a considerable rise in unit prices in 2023, with price growth slowing down a bit in 2024. Despite inflationary pressures, which encouraged…

USD 1,195
Country Report

Chocolate Confectionery in Poland

Jul 2024

Chocolate confectionery saw solid volume in current value growth in 2024, with Ferrero Polska Sp zoo continuing to lead the field, albeit with a small loss of share to second ranking Mondelez International Inc.

USD 1,195
Country Report

Chocolate Confectionery in North Macedonia

Jul 2024

Chocolate confectionery in North Macedonia has witnessed a more upbeat performance since 2023, with retail volume sales returning to growth following several years of decline. Indeed, consumer demand for chocolate confectionery remains steady in…

USD 1,195
Country Report

Chocolate Confectionery in Latvia

Jul 2024

While 2024 is not a banner year for chocolate confectionery in Latvia, there are initial signs of stabilisation compared to the product area's performance in 2023. The inflationary pressures that spooked consumers in 2022 and 2023 have begun to ease,…

USD 1,195
Country Report

Chocolate Confectionery in Hungary

Jul 2024

Retail volume sales of sales of chocolate confectionery will see modest growth in 2024, following the flat performance of the previous year. Demand continues to be hampered by rising prices, driven by the mounting costs of cocoa, sugar, and other…

USD 1,195
Country Report

Chocolate Confectionery in Georgia

Jul 2024

In 2024, chocolate confectionery in Georgia witnessed higher unit price growth in comparison to the previous year, underpinning stronger current value growth. Rising production costs put upward pressure on prices due to the expected shortage in…

USD 1,195
Cities

Budapest in Hungary

Jul 2024

The Budapest in Hungary report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 800
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