Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

RTD Coffee in Ukraine

Dec 2023

RTD coffee only started to gain a significant presence in Ukraine during the pandemic but after a bright start the category saw a steep decline in 2022 because of the impact of Russia’s invasion on the supply chain and import issues. Leading retailer…

USD 1,195
Country Report

Refrigeration Appliances in Hungary

Dec 2023

There was a slight decline in retail volume sales noted in refrigeration appliances in 2023, with sales of freezers falling. These products significantly consume energy, and with the substantial price increase seen in 2023, most consumers were not…

USD 1,195
Country Report

Personal Care Appliances in Hungary

Dec 2023

Hair care appliances held most of the retail volume share among personal care appliances in 2023, with these products attracting more consumers and recording growth. Significant price increases were seen in beauty salons and for consumers. This led…

USD 1,195
Country Report

Microwaves in Hungary

Dec 2023

Microwaves gained positive retail volume sales in 2023, driven by several factors. Firstly, these appliances were offered at significantly lower prices when compared to other major appliances, not impacted as significantly by price hikes during the…

USD 1,195
Country Report

Meals and Soups in North Macedonia

Dec 2023

In 2023, meals and soups experienced continued robust retail volume growth, propelled by the solid performance of shelf-stable ready meals and frozen pizza. Despite being the largest category, soups faced a moderate decline due to shifting consumer…

USD 1,100
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