Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Despite efforts to mitigate costs, manufacturers are facing challenges to keep the price of baby food products affordable in 2024. Consumers are feeling the impact of these price increases, particularly in staple categories such as infant formula and…
Yoghurt and sour milk products have a long tradition of consumption in Romania. However, consumer demand increases during the pandemic due to its perception as being naturally healthy, and supporting immune health and the good functioning of the…
Yoghurt and sour milk products registered modest volume growth and more robust current value growth in Estonia in 2024. A significant number of newly arrived migrants from Ukraine, escaping the war, which increased volume sales, while high levels of…
Overall, yogurt and sour milk products in Croatia is expected to register positive constant value growth and moderate volume growth. Consumers continue to be price sensitive after several years of price hikes. However, a government-imposed upper…
Plant-based dairy continues to thrive due to changing consumption habits in Romania. Plant-based dairy has been available for a number of years, although consumption has been limited to religious fasts when the Orthodox Christian religion forbids…
While sales are still relatively low compared with regular dairy, in 2024, sales of plant-based dairy enjoyed significant growth in both retail and current volume terms. This was largely thanks to increased consumption of plant-based milk, which has…
Plant-based dairy in Croatia is expected to be one of the better performers in 2024, with both healthy constant value and volume growth. The rise in veganism and heightened awareness of health and environmental issues is leading to increasing demand…
The decrease in volume sales of other dairy in Romania was driven by the poor performance of cream. Cream is the most important subcategory in other dairy, thus the challenges faced by cream are also impacting other dairy overall. Locally-produced…
Other dairy remains a sizeable product area in Estonia, largely supported by the popularity of cream and fromage frais and quark. In 2024, the category registered moderate volume growth and more robust current value growth, driven by higher average…
Other dairy in Croatia is expected to register healthy value and volume growth in 2024, with cream expected to the strongest performer in terms of value sales. That being said, fromage frais continues to be the most popular products in terms of value…