Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…
In 2024, cow's milk continues to maintain positive dynamics, both in volume and value, solidifying its position as a major category within drinking milk products in Georgia. This consistent demand is driven by the integral role milk plays in Georgian…
Post-pandemic, the consumption of most drinking milk subcategories in Bulgaria declined or stagnated due to a reduction in home cooking. On the other hand, current value sales remained buoyant due to increased average unit prices as a result of…
Dairy products and alternatives in Georgia continues to post positive growth both in volume and value terms in 2024. Core dairy categories like cow's milk, butter, cream, cheese, and sour milk products exhibit positive growth dynamics. This can be…
The Bulgarian dairy and alternatives category remained impacted by significantly increased prices in 2024. Despite declining inflation, retail prices remained high due to several crises, minimal salary growth, increased production costs, and…
In 2024, cheese in Georgia, primarily dominated by traditional soft cheese varieties like sulguni, Imeretian cheese, tenili, and chechil, continued its upward trajectory. The enduring popularity of these traditional cheeses, integral to Georgian…
Most cheese categories in Bulgaria saw a modest increase in terms of foodservice volume sales in 2024 due to their importance in Bulgarian cuisine. Despite a reduction in the rate of inflation, almost all categories, except for spreadable cheese,…
Butter prices in Georgia have continued their upward trajectory through 2023 and 2024, driven by various economic factors. In response to these increasing prices, companies have been offering substantial discounts, with reductions reaching up to 40%…
The consumption of butter and spreads in Bulgaria continued to decline in retail volume terms in 2024 due to decreased home cooking and the traditional and widespread use of sunflower oil, which is much cheaper. At the same time, butter sales…
Milk formula continues to face significant challenges in 2024 due to declining birth rates in Georgia. Over the past three years, birth rates have been on a consistent downward trend, particularly affecting the standard milk formula category. This…
Baby food in Bulgaria developed positively in 2024 both in volume and current value terms, mainly due to growing consumer awareness about the benefits of industrial baby food in terms of the nutritional value they offer babies and the convenience…
The global economic outlook remains stable, supported by falling inflation, a strong labour market and sustained consumption. Short-term growth prospects, however, are undermined by the still-high interest rate environment, while a potential cooling…
Health-conscious consumers are driving demand for yoghurt and sour milk products in 2024, apart from the traditional consumer base. Consumers increasingly opt for products enriched with added nutritional benefits. Manufacturers are continuously…
Consumer demand for plant-based dairy products continues to grow in Bosnia and Herzegovina in 2024, driven mainly by vegan and vegetarian consumers. A growing number of consumers opt for lactose-free alternatives due to lactose intolerance. Health…
In 2024, other dairy in Bosnia and Herzegovina maintains stable retail value growth in response to consistent consumer demand. Impulse buying of new, attractive brands helps other dairy overcome the challenges posed by the shrinking consumer base due…
Consumer demand for drinking milk products in Bosnia and Herzegovina remains stable in 2024 despite the negative demographic growth and the shrinking consumer base. Increased consumption of drinking milk products locally aligns with global health and…
In 2024, stable consumer demand for dairy products and alternatives persists, resulting in moderate retail volume growth rates across all categories except baby food, which is set to record a decline due to negative demographic trends and a shrinking…
Several global trends significantly impact cheese, as a product area, in Bosnia and Herzegovina in 2024. Cheese continues to undergo premiumisation, with an increased presence of new, premium-positioned imported and domestically produced cheeses.…
Butter and margarine remain the only active categories within butter and spreads in Bosnia and Herzegovina in 2024, with spreads still lacking significant market presence compared to margarine. Towards the end of the review period, however, more new…
The negative demographic trend continues to adversely impact baby food sales in Bosnia and Herzegovina in 2024. All categories experience moderate negative growth in retail volume terms, with the exception of prepared baby food, which manages to grow…