Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Health and wellness is increasingly shaping purchasing decisions in Poland, with consumers keen to maintain good health while preventing future health conditions. Consequently, consumers are looking to reduce sugar, salt, and fat while increasing…
Following the COVID-19 pandemic, consumers in Poland have been increasingly focused on improving their overall health and wellness, supporting everyday living and working towards preventing long-term illnesses. This has led many to migrate towards…
Health and wellness is a growing trend within hot drinks in Poland, with consumers aligning their food and drink choices with healthier lifestyles. Consumers are increasingly looking for low-fat, sugar and salt options while reducing elements they…
In 2023, health and wellness dairy products and alternatives benefited from a rising focus on foods that maximise health benefits and reduce the risk of longer-term health conditions. Consequently, consumers in 2023 increasingly looked to avoid high…
An increasing number of Polish consumers are embracing a healthy and active lifestyle, looking for cooking ingredients and meals with claims and benefits that align with these goals. Many consumers are looking to reduce salt, fat and sugar while…