Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Briefing

Economy, Finance and Trade: Hungary

May 2024

In 2023, Hungary’s economy contracted, hindered by sluggish consumption and investment, as well as high inflation. However, an economic recovery is expected in 2024, supported by rising foreign investment, lower commodity prices and improved…

USD 350
Country Briefing

Economy, Finance and Trade: Poland

May 2024

In 2023, Poland’s GDP growth slowed sharply to 0.1%, due to reduced household spending and public consumption amid the environment of surging inflation, despite a boost from increased capital formation and exports. The economy is predicted to rebound…

USD 350
Country Report

Video Games in Ukraine

May 2024

Video games hardware experienced remarkable growth in 2023 in Ukraine, largely driven by the rebound in imports compared to the previous year, resulting in the resurgence of leading companies like Sony Ukraine TOV. Notably, Sony Ukraine TOV witnessed…

USD 1,195
Country Report

Video Games in Romania

May 2024

Video games in Romania continued to experience dynamic current value growth in 2023. On the one hand, the improving technological infrastructure in the country and the rising popularity of gaming across all age groups were key positive factors. On…

USD 1,195
Country Report

Video Games in Poland

May 2024

Robust sales continue for video games in Poland in 2023, showing ongoing resilience despite inflationary pressures. That said, economic uncertainty has resulted in consumers becoming more selective in their purchases, prioritising value and quality.…

USD 1,195
Country Report

Traditional Toys and Games in Ukraine

May 2024

In 2023, there was a surge in the popularity of traditional toys that appealed not only to children but also to adults in Ukraine, particularly in the construction category. This surge was primarily fuelled by the relaunch of LEGO Ukraina TOV in…

USD 1,195
Country Report

Traditional Toys and Games in Romania

May 2024

Traditional toys and games in Romania maintained double-digit current value growth in 2023, with increases seen across all categories. Premiumisation remains a key trend in Romania, but traditional toys and games is a category which is still flooded…

USD 1,195
Country Report

Traditional Toys and Games in Poland

May 2024

Traditional toys and games in Poland maintained healthy growth in 2023, despite the landscape being shaped by inflation and geopolitical uncertainties which have influenced consumer spending habits overall. Despite these challenges, the category…

USD 1,195
Country Report

Toys and Games in Ukraine

May 2024

In 2023, toys and games in Ukraine witnessed a significant increase in value, with video games hardware emerging as the primary driving force behind this growth. Several factors contributed to this notable upswing. Firstly, there was a discernible…

USD 2,450
Country Report

Toys and Games in Romania

May 2024

Toys and games in Romania experienced dynamic current value growth in 2023, with double-digit increases seen for both traditional toys and games, and video games. Growth was due to improving living standards and changing consumer lifestyles, as well…

USD 2,450
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