Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Continuing the trend from 2022, mass beauty and personal care saw dynamic current value growth in Romania in 2023. Mass brands remain the default choice for the vast majority of consumers across all beauty and personal care categories. Several…
In 2023, hair care in Romania demonstrated robust growth, with a low increase in retail volume terms, and a strong-single digit increase in current value terms. Current value growth was recorded across all categories, whilst a more mixed performance…
In 2023, fragrances in Romania continued to experience current value growth, although volume sales maintained their declining trend. This phenomenon was attributed to consumers’ willingness to pay higher prices for fragrances, resulting in fewer…
Depilatories continued to experience low retail volume growth and a strong current value increase in Romania in 2023. This category is characterised by its maturity and limited premiumisation, with the notable dominance of a few well-established…
In 2023, deodorants in Romania exhibited robust growth in current value terms, albeit seeing only a low increase in volume terms. This positive trend marked a rebound following the setback experienced during COVID-19, which led to contractions in…
Colour cosmetics in Romania maintained retail volume and current value growth in 2023, as consumers’ lives continued to normalise after the end of COVID-19, although volume sales were still unable to recover to the pre-pandemic level. All the main…
Although beauty and personal care saw only low growth in volume terms in Romania in 2023, strong growth was seen in current value terms. Rising inflation, the pandemic, and the danger of war in Ukraine all led to changes in consumers’ priorities,…
Bath and shower showed a positive performance in Romania in current value terms in 2023. However, this growth was purely due to inflationary price rises, as volume sales continued to decline, after the boost to sales and stockpiling seen in 2020, in…
Maintaining the trend seen in the previous two years, baby and child-specific products maintained solid retail volume growth in Romania in 2023, along with double-digit current value growth as prices rose. This category remains a priority for…
After witnessing significant declines in 2020 in the first year of COVID-19, sun care in Poland saw continuous robust retail volume and current value growth from 2021 to 2023, recovering fully in current value terms, but not rebounding completely…