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Economy, Finance and Trade: Australia

March 2021

In 2020, Australia’s economy shrank amid the COVID-19 pandemic, but demonstrated resilience against containment measures, yet is likely to face risks, including rising unemployment and elevated public debt. Among developed nations, Australia is forecast to witness a relatively swift bounce back, partly due to Chinese recovery, Australia’s main trading partner. However, Australia’s economy will remain exposed to risks like delays in vaccine development, trade tensions, and climate change.

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Economy, Finance and Trade: Australia

HEADLINES

PROSPECTS

Australia enters an economic slowdown in 2020, yet maintains an optimistic outlook
The Reserve Bank of Australia introduces record-low interest rates to stimulate the economy
Australia maintains a strong position in international trade, yet the relationship with China is affected by questions over the root of the pandemic
Australia slightly improves its position among the most attractive investment destinations
Unemployment and public debt rise yet the situation is better than in most developed countries

COUNTRY RISK ANALYSIS

ECONOMIC LANDSCAPE

Chart 1 Economic Landscape of Australia: 2020 Chart 2 Real GDP Growth in Australia: 2010-2040 Chart 3 GDP Size and Growth: 2015-2040 Chart 4 Gross Value Added by Sector in Australia: 2020 Chart 5 Domestic Demand: 2015 and 2020 Chart 6 Standartised Business Confidence Index: 2010-2021 Chart 7 Standartised Consumer Confidence Index: 2010-2021 Chart 8 Productivity: 2015 and 2020 Chart 9 Productivity by Sector in Australia: 2020

MONETARY INDICATORS

Chart 10 Monetary Landscape of Australia: 2020 Chart 11 Inflation: 2010-2040 Chart 12 Average Inflation: 2010-2040 Chart 13 Interest Rates in Australia: 2010-2021 Chart 14 Exchange Rates: 2010-2020 Chart 15 Money Supply Growth and Money Velocity in Australia: 2015-2021

FOREIGN TRADE

Chart 16 Foreign Trade Landscape of Australia: 2020 Chart 17 Exports and Export Price Index in Australia: 2014-2021 Chart 18 Exports by Commodity in Australia: 2020 Chart 19 Top 10 Export Destinations: 2020 Chart 20 Imports and Import Price Index in Australia: 2014-2021 Chart 21 Imports by Commodity in Australia: 2020 Chart 22 Top 10 Import Origins: 2020

INVESTMENTS

Chart 23 Investment Landscape of Australia: 2020 Chart 24 FDI intensity: 2019 Chart 25 Foreign Direct Investment Inflows and Outflows in Australia: 2014-2019 Chart 26 Gross Fixed Capital Formation in Australia: 2010-2021

GOVERNMENT FINANCE

Chart 27 Government Budget Landscape of Australia: 2020 Chart 28 Public Debt: 2020 Chart 29 Government Revenue: 2020 Chart 30 Government Expenditure: 2020 Chart 31 Government Expenditure by Economic Type in Australia: 2020 Chart 32 Government Expenditure by Function in Australia: 2020

COUNTRY RISK ANALYSIS

Chart 33 Top 2 Biggest Global Risks vs. Baseline Scenario: Australia
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