In 2024, the US economy grew 2.8%, outpacing the 1.8% developed economies average, supported by strong spending and construction. Inflation eased to 2.9% yet is set to remain above target as tariffs and a weaker dollar raise import costs. The deficit reached 7.6% of GDP, with debt at 120.8%, highlighting fiscal strain further compounded by the new administration’s One Big Beautiful Bill Act.
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Overview:
The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.
Each Country Briefing covers one of these topics:
Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.
Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.
Households: Global shifts in gender, ageing, migration and housing are transforming the size, location, general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.
Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.
Commodities: Insights on key sectors directly related to the environmental commodities of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and commodities trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.
The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.
Economy, Finance and Trade: The US
HEADLINES
Economy showed resilience despite trade protectionism and policy uncertainty
Inflation in the US declined but remains above target influencing higher interest rates
US trade policy takes a protectionist turn as average tariff rate rises
US budget deficit faces further strain from One Big Beautiful Bill Act
COUNTRY RISK ANALYSIS
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