Economy, Finance and Trade: Venezuela

March 2021

Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Economy, Finance and Trade: Venezuela

ECONOMIC LANDSCAPE

Chart 1 Economic Landscape of Venezuela: 2020 Chart 2 Real GDP Growth in Venezuela: 2010-2040 Chart 3 GDP Size and Growth: 2015-2040 Chart 4 Gross Value Added by Sector in Venezuela: 2020 Chart 5 Domestic Demand: 2015 and 2020 Chart 6 Productivity: 2015 and 2020 Chart 7 Productivity by Sector in Venezuela: 2020

MONETARY INDICATORS

Chart 8 Monetary Landscape of Venezuela: 2020 Chart 9 Inflation: 2010-2040 Chart 10 Average Inflation: 2010-2040 Chart 11 Interest Rates in Venezuela: 2010-2021 Chart 12 Exchange Rates: 2010-2020 Chart 13 Money Supply Growth and Money Velocity in Venezuela: 2015-2021

FOREIGN TRADE

Chart 14 Foreign Trade Landscape of Venezuela: 2020 Chart 15 Exports in Venezuela: 2014-2021 Chart 16 Exports by Commodity in Venezuela: 2020 Chart 17 Top 10 Export Destinations: 2020 Chart 18 Imports in Venezuela: 2014-2021 Chart 19 Imports by Commodity in Venezuela: 2020 Chart 20 Top 10 Import Origins: 2020

INVESTMENTS

Chart 21 Investment Landscape of Venezuela: 2020 Chart 22 FDI intensity: 2019 Chart 23 Foreign Direct Investment Inflows and Outflows in Venezuela: 2014-2019 Chart 24 Gross Fixed Capital Formation in Venezuela: 2010-2020

GOVERNMENT FINANCE

Chart 25 Government Budget Landscape of Venezuela: 2020 Chart 26 Public Debt: 2020 Chart 27 Government Revenue: 2020 Chart 28 Government Expenditure: 2020
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