Embedded Finance Driving Growth of Digital Ecosystem: Part I – Key Drivers

August 2023

Embedded finance has been rapidly evolving from non-digital to digital. If finance is the fuel for the economy, then digital embedded finance is the invisible aviation grade fuel powering jets of digital businesses. Supportive regulations, improving infrastructure, rise of digital channels and diversifying terminals have paved the way for its take-off.

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Delivery

This report comes in PPT.

Key findings

Supportive regulations paved the way for healthy growth of open finance

Financial services industries especially banking and insurances used to be protected by high entry barriers (licence requirements). Regulators have seen the benefits of open finance especially banking (promoting competition, encouraging innovations and convenience to consumers), rolling out and refining regulations to promote growth of embedded finance. 

Rapidly developing infrastructure

Advancement in optical backbone networking and 5G/6G wireless communications have opened a new chapter, enabling embedded finance applications requiring ultra-fast speed.

Meanwhile, adoption of application programming interfaces (APIs) and cloud allow the real-time exchange among financial institutions and non-financial partners.

Rise of digital channels especially apps and growing demand from businesses

Digital commerce has shown double-digit growth over 2017-2022, while physical presence of businesses has been shrinking and transforming to be digitally assisted.

While consumers’ digital preference has been sticky post-pandemic, a growing number of businesses have been transforming digitally, increasing embedded finance demand.

Diversifyinag terminals from electronics to appliances and automotives

Benefiting from increasing availability of budget smartphones, smartphones will remain the main device for embedded finance, targeting mass-market consumers and SMEs.

However, for tech-savvy/affluent individuals, and businesses serving them, smart wearables, connected appliances and connected automotives will be next frontiers of competition.

Scope
Key findings
Why relevant for regulators, financial services, non-financial services and manufacturers?
Definition and framework for embedded finance
Embedded finance evolving from manual to digital, and from product to business
Digital embedded finance tapping into infrastructure and technology development
Development of regulations supporting open banking
Advances in high-speed telecommunications
Cloud facilitates fast API connections
APIs build information connections among systems of embedded finance partners
Shrinking branch networks require more digital touch points with customers
Contracting proprietary ATM network while embedding financial services into retailers
App channel to remain as top priority for embedded finance
Growing digital services driving demand for embedded finance
Growing online adspend globally and rise of Marketing Technology ( MarTech )
Growing adoption of smart electronics enables personal digital finance and tracking
Further growth of smart wearables dependent on telco charges
Metaverse finance depends on tech improvement and price stabilisation of AR/VR headsets
Connected appliances open up a new frontier for finance
Connected cars, in-car apps and conversational AI to support embedded finance
Android Auto and Apple CarPlay converting non-connected cars into connected ones
Telematics enable automotive tracking, fleet management and behaviour -based finance
Global growth of shared mobility and car rental to boost finance powered by telematics
Key actions to tap into driving factors
Euromonitor definition of levels of autonomy for light vehicles

Consumer Finance

This is the aggregation of ATM, charge, credit, debit, e-purse and retail cards. Note that smart cards are not included in financial cards.

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