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Estonia in 2040: The Future Demographic

March 2020

Natural decrease will be the main driver of depopulation in most years in Estonia up to 2040, despite net migration being positive. The ageing trend will continue to hasten, putting added pressure on state resources and impacting the consumer landscape as more enter retirement. Urban population will decline at a faster pace than rural population, while Tallinn will be the only major city to experience overall expansion in 2019-2040.

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Overview:

The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.

The Economies and Consumers in Estonia report includes:

  • Snapshot of the population
  • Analysis of changing population structures
  • A look at the diversity of the population
  • Breakdown of the biggest cities by population size
  • Vital statistics
  • Historic and forecast data

This report answers:

  • What is the population size?
  • Is the population ageing?
  • How diverse is the population?
  • What are the levels of urbanisation?
  • How is the population set to change over time?
  • What is the overall health of the population?
  • Do we need to broaden our consumer base?
  • Will our target market continue to grow?
  • Are there opportunities to explore untapped potential?

Estonia in 2040

Key Findings (1)
Key Findings (2)
Summary
Estonia and the World in 2040
Population Past, Present and Future
Ageing
Men and Women
Marriage and Divorce
Births and Fertility
Life Expectancy and Deaths
Health
Migration
Diversity
Urbanisation
Cities
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Buy future demographic report to:

  • Understand the population structure of the consumer market and workforce
  • Track long-term demographic shifts which will impact consumer demand
  • Realise growth potential of the biggest cities
  • Identify target markets by diversity, age and sex

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