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Ecommerce Summit Colombia 2021

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Paula Goñi

Session date and time:

11 Nov 21 | Colombia Time: 09:00 AM -

12 Nov 21 | Colombia Time: 06:00 PM

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El eSummit está basado en establecer un diálogo directo y constructivo entre diferentes actores. Desde presidentes, gerentes y directivos de áreas como logística, comercial, compras, marketing, legal, hasta entidades públicas y de gobierno, inversionistas y emprendedores de los diferentes sectores que está alrededor del comercio electrónico.

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Session title: El auge del e-commerce y los pagos digitales en América Latina: perspectivas y oportunidades

Session description: Los consumidores latinoamericanos son personas cada vez más conectadas que buscan encontrar productos y servicios que respondan a sus necesidades y deseos. El fuerte crecimiento de la venta al por menor del e-commerce significa que más que nunca es clave comprender cómo los consumidores altamente no bancarizados han encontrado opciones para participar y completar sus compras, no solo en línea, sino en sus gastos diarios mientras permanecen seguros. En esta presentación, revisaremos los factores que impulsaron el crecimiento del e-commerce en 2020 y hacia futuro. Además, comprenderemos cómo los métodos de pago digitales están cambiando la forma en que los latinoamericanos pagan en este nuevo mundo.

Session date and time: Friday, 12 November at 12:50pm GMT-5

Speaker name and title: Paula Goñi Price, analista senior de investigación

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