4 Apr 22 | SGT: 11:00 AM - 4 Apr 22 | SGT: 12:00 PM
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Consumers in Asia Pacific have a wide range of health priorities ranging from mental wellbeing to getting enough sleep to maintaining a healthy immune system. There are increasing opportunities across both physical and emotional/mental health spaces, creating potential for beverage companies to look into various functional ingredients and map these to consumers’ rising health priorities.
Healthy living and longevity are prized by consumers in Asia Pacific and the dietary products industry is poised for transformative growth, with a particular focus on the ageing population. The demand for nutritional solutions tailored to the unique needs of older adults has never been greater. This article examines five prospects within dietary products, each strategically aimed at addressing the health and wellness concerns of the maturing population across Asia Pacific.
2022 was a dynamic year for Asia Pacific retail. With post-pandemic retail recovery well underway, experiential retail is taking centre-stage in-stores. Retail E-Commerce growth has also remained resilient. Digital tools and technologies continue to play a key role for retailers to engage and meet increased consumers’ expectations. This article explores trends shaping the current Asia Pacific retail landscape, while also spotlighting the top 10 fastest-growing retailers in the region.
Chocolate confectionery in India is rapidly growing and even more so online as consumers opt for online delivery amid increasingly hectic lifestyles. Examining leading brands' SKU pricing and promotional strategies provides insight into how brands are winning online in the dynamic category as well as how consumers are reacting to changes in the market.
Asia Pacific is a diverse region, encompassing a mix of markets with different economic and social backgrounds. Businesses looking to introduce loyalty programmes in the region must keep this diversity in mind; understanding the unique aspects of local markets and catering for the needs of consumers in these markets will be critical in strengthening and retaining customer loyalty.
Amidst the cost of living crisis and an inflationary environment, tea in Asia Pacific remains a resilient category, owing to its inelastic demand. Nevertheless, stiff competition from other beverages remains, and this report seeks to analyse the various innovation strategies adopted by tea players to thrive in the long term. This includes responding to consumers’ health concerns, such as stress relief, mental wellbeing and boosting the immune system.
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