As consumers spend more time online, businesses need to utilise XR to offer a more innovative and captivating experience to engage with their customers or risk losing them (online and offline).
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Despite companies like Meta cutting down on their investments on XR as the economic situation took a toll on their earnings, many companies like Microsoft, Apple and Nike are still bullish about the potential of XR in driving additional revenues.
Gamers on gaming platforms like Roblox and PlayStations are early adopters of XR technologies to play games and to interact with other gamers. These gamers will be the catalyst in driving XR experiences and helping to get the technology to maturity for mass consumers.
Consumers are spending more time online and companies need to engage with their customers in the digital domain. Generative AI can generate digital experiences that are much more engaging, personalised and customised based on individual preferences.
XR technologies are poised to generate additional revenues for companies via NFTs, virtual goods like clothes for the user’s avatar. Sales of physical goods will also be stimulated as the boundary between physical and virtual merges.
Users will enjoy elevated, immersive and interactive user experiences. The new experiences created by XR will generate new revenue streams in digital assets and jumpstart sales of existing physical products.
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
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