Santiago
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Felipe is a Senior Research Analyst at Euromonitor International with a focus on home and technology in Latin America. Based in Santiago, he has more than 10 years of experience in researching fmcg and B2B industries.
Felipe produces content and analyses regarding the most relevant trends in Latin America and is responsible for Euromonitor’s relationship with some of the region’s most important players. He has a deep understanding of corporate activity and the current state of each industry. Felipe advises clients across a range of industries on the impact of local and global trends and has a special interest in the effects of the pandemic in Latin America, developing markets, and new product development.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.
Smart eyewear adoption has been constrained less by technology capability and more by social acceptance. Collaborations with established eyewear and fashion brands are accelerating mainstream adoption by reducing behavioural friction. Embedding AI driven functionality into iconic designs from Ray Ban’s Wayfarer frames to Gentle Monster’s fashion forward silhouettes, smart eyewear is being reframed from a visible tech experiment into a familiar lifestyle accessory. Design, comfort and cultural relevance have become as critical as AI performance and fashion led strategies are helping smart eyewear move from novelty towards everyday utility.
