London
English, German
As an established industry thought leader, Filip provides data-driven, compelling insights and analysis on the home care industry globally, both through contributions to our industry and sector-specific Passport products, as well as providing expertise in support of Euromonitor's Consulting projects.
Based in London, Filip has a background in psychology and industry experience going back to 2015. Filip advises clients across home care, consumer appliances and on the subject of the sustainable home, home automation, new business models, the product-as-a-service and smart auto-dosing - trends that all form part of the same trend, towards smart disruption.
Passionate about supporting our clients in achieving their strategic objectives through thought leadership
Home care innovation strategy in 2024 is being developed in the context of a more challenging economic and financial environment. Large multinational producers have focused on reducing rather than expanding the number of brands in their portfolios, with Procter & Gamble and Unilever focusing innovation on their leading brand portfolio and on fewer but more disruptive product launches.
There are structural government and industry shifts that continue to increase the prominence of cold wash, and there is a hard fact that will drive it beyond opposition. If every home on the planet used an automatic washing machine with the energy-inefficient hot wash behaviours of today, that would dramatically increase global household electricity use against an existing energy supply shortfall in developed and developing markets, and a looming CO2 emissions crisis.
In this article, Euromonitor International explores two of the most influential industry trends based on its latest research findings and how they are impacting home care expenditure and consumer purchasing behaviour in 2024.
Cleaning Products US is a leading industry conference for the home and personal care sector, bringing together manufacturers, retailers, chemical suppliers, regulatory experts, and innovators.