No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Vilnius
Lithuanian, English, Russian
Georgij is a Research Manager at Euromonitor International's Vilnius office. He manages a team of experienced analysts, who conduct research in drinks and tobacco industries in Eastern Europe and the Nordic countries
Georgij is responsible for the content and quality of Euromonitor International’s research for alcoholic drinks, soft drinks and hot drinks, and tobacco industries. Prior to joining Euromonitor International, Georgij worked in a market research company focusing on panel studies, as well as a sales consultant in telemarketing. For the last seven years, Georgij has been a part of beverages and tobacco research at Euromonitor.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.