Georgij Grebinskij
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Georgij Grebinskij

Research Manager

Vilnius

Lithuanian, English, Russian

Georgij is a Research Manager at Euromonitor International's Vilnius office. He manages a team of experienced analysts, who conduct research in drinks and tobacco industries in Eastern Europe and the Nordic countries

Georgij is responsible for the content and quality of Euromonitor International’s research for alcoholic drinks, soft drinks and hot drinks, and tobacco industries. Prior to joining Euromonitor International, Georgij worked in a market research company focusing on panel studies, as well as a sales consultant in telemarketing. For the last seven years, Georgij has been a part of beverages and tobacco research at Euromonitor.

Related to Alcoholic Drinks

Article

What Product Survival Analysis Reveals About Health Claims in Soft Drinks

Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.

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Head of Research: Product Development and Training