Germany’s population is set to decline up to 2040, after peaking in 2022, as net migration rates fall, and natural decrease occurs. Ageing is set to quicken as people live longer and birth rates drop, resulting in major changes in consumer trends and a further burden on state resources. Urbanisation will continue to be a key theme. Germany’s large economy and populace mean that it will continue to be an extremely attractive consumer market.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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