São Paulo
Portuguese, English
Guilherme Machado is a Research Manager at Euromonitor in Brazil. He prepares analytical content on performance and trends across a range of industries, spanning beauty and fashion, beverages and tobacco, food and nutrition, home and technology and services and payments.
Guilherme Machado has a bachelor's degree in Social Communication with an emphasis on marketing and business from ESPM (Escola Superior de Propaganda e Marketing) in São Paulo, a specialist in Communication Management from the University of São Paulo and a specialist in Fashion Business from SENAC / SP. He has fifteen years of experience in market intelligence and business consulting. Guilherme Machado previously worked in other research companies, gathering knowledge in market analysis via a range of different methodologies, including retailer panel and household panel.
A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.
The Strait of Hormuz blockage is the defining economic shock of 2026, disrupting a critical energy corridor and driving oil prices sharply higher. Alongside higher tariffs, rising energy costs have weakened global growth by squeezing household purchasing power and corporate margins. Energy importers face the largest impact; exporters and economies with diversified supply, resilient domestic demand or effective subsidies are better placed to absorb it.
Let's unpack seven myths about market intelligence and the realities behind research, data science, forecasting, human expertise and AI.
