São Paulo
Portuguese, English
Guilherme Machado is a Research Manager at Euromonitor in Brazil. He prepares analytical content on performance and trends across a range of industries, spanning beauty and fashion, beverages and tobacco, food and nutrition, home and technology and services and payments.
Guilherme Machado has a bachelor's degree in Social Communication with an emphasis on marketing and business from ESPM (Escola Superior de Propaganda e Marketing) in São Paulo, a specialist in Communication Management from the University of São Paulo and a specialist in Fashion Business from SENAC / SP. He has fifteen years of experience in market intelligence and business consulting. Guilherme Machado previously worked in other research companies, gathering knowledge in market analysis via a range of different methodologies, including retailer panel and household panel.
Euromonitor International is teaming up with Bloomberg for a one-hour dedicated session, bringing together more than 50 years of combined market intelligence for a focused session on the state of the luxury market.
Starting with Europe’s economic outlook, this session maps demand across several consumer categories and examines their reliance on imports and role in exports.
Sustainability is growing in tissue and hygiene, but generic claims are losing their edge. Brands can differentiate by pairing broad positioning with credible proof: reassurance claims that address safety and performance, and certified sourcing that strengthens compliance and supply chain resilience. The opportunity is not to say more, but to prove more.
