Haikal Sufiyan
Follow:

Haikal Sufiyan

Senior Analyst

Singapore

English

Haikal is a Senior Research Analyst at Euromonitor International.

Haikal is part of the research team in Singapore that handles home and tech research and client engagements. His focus is on home and tech industries, connecting with clients to share insights of industries such as home and garden.

Related to Appliances and Electronics

Article

K-Beauty Tech Sees Challenges Adapting to US Consumption

Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?

Author image
Research Analyst